Thinking customer first drives competitive advantage

Dyno Nobel’s Team Leader Assembly, Mark Waterman, looks over the installation of Cell 6 at the Helidon plant.

For the Dyno Nobel Asia Pacific (DNAP) offering and its premium blasting technology, competitive advantage is embedded in strategic investment towards continuous innovation, driven by the desire to solve its customers’ biggest challenges.

Underpinned by its industry leading experts and the ability to leverage competitive pricing through a global supply footprint, Dyno Nobel’s strategy has led to its market leading position today.

Understanding the importance of this combination has led to strong growth in demand for Dyno Nobel’s locally manufactured electronic detonator product range with production increasing by 400 per cent in just the past three years at its manufacturing facility in Helidon, Queensland.

Download the whitepaper to learn about Dyno Nobel’s competitive advantage strategy and how it has led to its market leading position today.

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