When promoting safety products to the mining industry there are a number of strategies that advertisers can use to reach their target audience.
Following the ‘little black rock’ campaign, the University of Manchester’s Marc Hudson examines how mining’s other PR campaigns have fared.
Jamie Wade has outlined the three rules to remember when trying to connect your company with mining’s end users.
Wade Business Media’s Jamie Wade explains how small mining machinery companies can successfully market themselves.
Rio Tinto has launched its latest diamond marketing program in China, stating that the growth in volume from its Argyle mine will help meet Asia’s growing demand for the precious mineral.