When promoting safety products to the mining industry there are a number of strategies that advertisers can use to reach their target audience.
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Marketing mine safety: How to effectively sell safety products to the mining industry
When promoting safety products to the mining industry there are a number of strategies that advertisers can use to reach their target audience.
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Hashtags v bashtags: a brief history of mining advertisements (and their backlashes)
Following the 'little black rock' campaign, the University of Manchester's Marc Hudson examines how mining's other PR campaigns have fared.
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Marketing to Mining: how to build credibility and business with end users in mining
Jamie Wade has outlined the three rules to remember when trying to connect your company with mining's end users.
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Marketing to mining with no ideas, no plan and no budget [blog]
Wade Business Media's Jamie Wade explains how small mining machinery companies can successfully market themselves.
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Rio Tinto launches new diamond marketing strategy in China
Rio Tinto has launched its latest diamond marketing program in China, stating that the growth in volume from its Argyle mine will help meet Asia’s growing demand for the precious mineral.
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