Volkswagen Australia Group has announced that it is looking to the mining sector to increase commercial vehicle sales.
Car Advice reports that Volkswagen's managing director Anke Koeckler and director of commercial sales Phil Clark discussed the company’s plans at a media conference in Sydney.
“Especially now with Amarok, we want to go into the mining areas,” said Koeckler.
The new Amorak utility is a four-wheel drive, 2.0-litre, eight-speed automatic dual cab vehicle.
Clark conceded that Toyota currently had the advantage in sales of commercial vehicles, but said that as a five-star vehicle” (as rated by independent vehicle safety accreditation group ANCAP) the Volkswagen Amorak offered advantages over Toyota’s HiLux.
“There’s only two or three companies [with five-star utes],” said Clark, who added that Volkswagen’s service network required strengthening to make their cars more appealing to mining companies.
“We can’t do it overnight … you [mining companies] can’t afford any downtime, so we must expand our service network first,” said Clark.