SA kids bring the next wave of mining PR

South Australian school students will have their own opportunity to capitalise on the mining industry through a new video production competition.

Started in 2014 by the South Australian Chamber of Mines and Energy, the DirtTV awards will see schools around the state competing for a total prize pool of $10,000 (first prize $5000) by producing videos which explore and promote issues in the mining industry.

Videos by the 2014 award winners can be viewed at the DirtTV website.

SACOME chief executive Jason Kuchel said the lobby group was very pleased with the response attracted by the inaugural competition.

“Dirt TV is designed to increase interest in science and associated career opportunities and to raise awareness of the mining and energy industry in South Australia and the opportunities that exist here for our young people,” he said.

“For many students, mining and petroleum may not seem the most exciting topic, but if they dig a little deeper and understand the sector’s transformational impact on our economy, communities and lifestyle, its diverse range of job opportunities, our reliance on mined products, the exciting innovations and world leading research going on right here… there is enormous scope to inspire their creativity.”

Salisbury East High School assistant principal Yvette Riley said the competition fit in well with the school’s technology focus.

“Our school is a STEM (Science, Technology, Engineering and Mathematics) focus school and so we encourage all students to participate in extracurricular activities that promote STEM careers as well as STEM graduate qualities such as high-order thinking, creativity and problem-solving,” she said.

“Dirt TV provides our school with the opportunity to explore the mining and energy industry through creative avenues such as multimedia, music and film making. In addition, our STEM students are provided with an innovative platform to delve deeper into this exciting and rewarding industry to potentially ignite a passion in this area.”

Entries are judged by a panel of experts from the media and arts industries, and video productions will be assessed on originality, creativity, accuracy and effectiveness in delivering a message, with all genres and styles encouraged.

Categories include the Linc Energy Best Music award, Santos Best Director, Best Original Screenplay, Special Commendation (animation), and the BHP Billiton Best Overall Video.

Entries close at midnight 3 July 2015, with finalists to be notified by 7 September and a red carpet awards night to be held on 24 September.

To keep up to date with Australian Mining, subscribe to our free email newsletters delivered straight to your inbox. Click here.