A top oilfield service company is painting its drill bits pink to raise money and awareness for breast cancer research.
In October, the company will paint and distribute a total of 1000 pink drill bits worldwide.
US-based Baker Hughes has also donated $100,000 to support the Susan G. Komen breast cancer organisation.
Under the slogan “Doing our bit for the cure”, the company said it hopes it can help to urge men to talk to the women in their lives about the disease.
“Our hope is from the water cooler to the rig site to the coffee shop to everywhere, someone gets this information to their spouses, their girlfriends, their daughters so we can create awareness and end this disease forever,” said Bill Debo, director of operations for U.S. land drill bits at Baker Hughes.
Each steel bit weighs 38 to 113 kg.
Images: Rhiannon Meyers/Houston Chronicle