OZ Minerals has started an advertising campaign to entice miners to move to South Australia.
It has posted billboards at Western Australia and Queensland airports that service remote mine sites, suggesting they move to Adelaide and work in the State, according to AdelaideNow.
These ads come as both Western Australia and Queensland are facing a real shortage of workers, with WA forecasting a need for 33 000 more workers and QLD creating 18 000 new jobs to service its growing LNG sector.
On top of OZ Minerals drive for new recruits, BHP’s is also pushing for more workers at its Olympic dam mine as it expands, aiming to reach 25 000 miners on site.
There is competition for people, there’s no question about it," OZ managing director Terry Burgess said.
"As people are travelling through airports in coming weeks, they’re going to see adverts for OZ Minerals offering the good lifestyle people can have if they live in Adelaide."
South Australia is developing a new image as one of the nation’s mining areas, with Premier Mike Rann recently tweeting that it is “increasing our awareness as a mining state”.