Mining contractor Redpath and BHP Billiton have gone pink in a new partnership with the National Breast Cancer Foundation that aims to shine a spotlight on breast cancer awareness.
Redpath workers at BHP’s Cannington mine have taken a pink excavator to work and are donning pink work gear in order to raise funds for research into the disease.
Redpath has volunteered to donate $10 for every hour that the pink excavator is operational, while BHP are contributing $10,000 to the cause.
Employees are also getting involved, with every donation of $50 workers receive a pink hard hat ad work shirt to wear on site.
Redpath Australia’s marketing manager Rhiannon Vines said the response has been outstanding.
“Initially we weren’t sure how enthusiastic our workers would be about wearing pink to work, but they have been incredibly supportive, with many volunteering to get involved,” she said.
BHP Billiton Cannington’s mining superintendent, Shane Johnson, said the initiative was a great way to promote awareness and research.
“It’s initiatives such as this that provide an opportunity to promote health and community-based legacy projects in the local region,” he said.
And it seems the message has been successful with Redpath employees already planning several fundraising initiatives of their own throughout the year, from barbeques to family fun days.
“Redpath will be holding a series of ‘Pink’ events and initiatives to inspire people to donate and also discuss the topic of breast cancer in their homes and communities,” Vines said.