The weathered faces of cashed up male miners are part of the fastest growing market for Botox in Australia, according to Brisbane’s Cosmetic Image Clinics owner Ingrid Tall.
In a statement Tall said men currently represented one in ten cosmetic procedures but the mining boom meant more men were looking at having treatment.
She said men having Botox treatment, or ‘Boy-tox,’ were particularly on the rise.
"It really is a startling new demographic that we are seeing," she said.
"In Queensland with the mining boom, it is a different type of male who is looking after their face."
"We are seeing many more ‘Ocker’ types of Aussie blokes – guys who work outdoors, and who have taken a beating from the sun, dust and wind."
"They know their job takes a toll on their face."
Dr Meredith Jones from the University of Technology Sydney told Australian Mining while she wasn’t sure of the exact figures she wouldn’t be surprised if more miners had turned to cosmetic surgery.
"With the mining boom almost every consumer item is on the rise, and wherever you see people with more spending power you will see a rise in things like cosmetic surgery," she said.
Jones said it was also "much more acceptable" for men to have cosmetic procedures than it had been in the past, but male consumers should be wary of claims about its rising popularity.
"The typical marketing technique is that they’ll have a little increase, they’ll see some small trend, and then write a press release saying ‘this is a major new trend’," she said.
"That of course feeds into the trend itself and makes it grow"
Jones said Tall’s phrasing of miners "looking after their face" marked a cultural trend where cosmetic surgery was being "taken out of the realm of vanity".
She said Botox was a "purified toxin" and cosmetic procedures did not have any beneficial impact on the physical health of customers.
"I don’t think any doctor could argue in any way that it’s physically good for you," she said.
"But in terms of health it’s probably no worse than heaps of other stuff we do."
"I don’t have a moral judgment about it, if people want to do it they can and that’s absolutely fine."
Image: The Daily Update