Magna OTR Tyres – The New Australian Tyre Player

It’s been almost a lifetime since the Australian earthmoving tyres market has seen a new contender for market share … that is, until the arrival of Magna Tyres Australia this month. Magna Tyres are a proven, first-class product with a difference – built-in advanced tyre and compound engineering. The Magna Group, based in The Netherlands, has manufactured world-leading rubber compounds for over three decades, supplying many of the foremost brands with rubber compounds, tyre construction consultancy and technical advice. ADG Global Supply Pty Ltd has given Magna Tyres an Australian home for local and global distribution with the development of their new division - Magna Tyres Australia.

It’s been almost a lifetime since the Australian earthmoving tyres market has seen a new contender for market share … that is, until the arrival of Magna Tyres Australia this month.

Magna Tyres are a proven, first-class product with a difference – built-in advanced tyre and compound engineering. The Magna Group, based in The Netherlands, has manufactured world-leading rubber compounds for over three decades, supplying many of the foremost brands with rubber compounds, tyre construction consultancy and technical advice.

When the Magna Group unveiled its own OTR & industrial tyre range – providing the industry with an outstanding value proposition, it was due to over fifteen years of dedicated research and development. They bring their in depth knowledge of tyre engineering and compounds, their tightly-controlled delivery of premium quality raw material and the ability to customise the compound to special applications, to a market hungry for high performance products.

Proven in tough conditions all over the world and successfully trialled at mine sites in extreme conditions, Magna Tyres are set to provide the market with an alternative to the ‘big 3.’ Magna Tyres provides treads for a wide range of operating conditions, which means Magna Tyre Australia can assist with a wide range of requirements for construction sites, ports, quarries, open pit and underground mining.

Now producing radial OTR tires up to 57 inches in size, Magna Tyres are currently running in mine sites and ports around the globe including Eastern and Western Europe, Scandinavia, Russia, Central Asia, South East Asia, The Middle East, Africa, and Canada. The Magna Tyres Group’s OEM partners include prestigious names such as Liebherr Loaders, Volvo Loaders (Sweden), Terex-Demag Cranes (Germany), Tadano-Faun Cranes (Germany) and Hyster Forklifts (The Netherlands).

ADG Global Supply Pty Ltd has given Magna Tyres an Australian home for local and global distribution with the development of their new division – Magna Tyres Australia. With their Head Office located in Western Australia, ADG specialises in providing products and services to resource and energy companies globally. ADG has over 15 years of experience offering customised, integrated supply to remote mine sites globally as well as distributing leading products including M-I SWACO drilling fluids, Universal HDD rigs and Universal Pumps.

ADG Global Supply understand mine site requirements and have the ability to effectively manage the supply chain process for clients globally, with consolidation hubs located across Australia, China, Europe and South Africa.

The ADG / Magna Tyres Australia team is excited to offer the Australian market these superior tyres for both industrial and mining applications and have stock ready to begin trials immediately. The team are also able to offer their extensive experience to clients – providing tyre selection advice for Australian conditions

The official Australian launch will be held on the 15th September 2010 in Perth, with key players from both mining and industrial sectors in attendance. With numerous tyres on display and the opportunity to meet the founders of the Magna Group from The Netherlands, this event will serve as the perfect introduction for Magna into the Australian market. The launch of Magna’s OTR and industrial tyre range is accompanied by the construction of a new website – www.magnatyres.com.au

For more information about Magna Tyres Australia please contact Joanne Stewart, ADG Global Supply Marketing Manager, on stewartj@adgglobalsupply.com.
 

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