ExxonMobil Asia Pacific has announced the appointment of automotive retail specialist MotorActive as an authorised distributor for Mobil lubricants in Australia. With this new appointment, ExxonMobil plans to strengthen its presence and build inroads into the retail and e-commerce segment for Mobil lubricants including Mobil 1, the world’s leading synthetic engine oil brand.
“We are excited to join with MotorActive, which is highly respected within the automotive industry and enjoys close ties with the motor enthusiast community in the country,” said Yasser Al-Azzawi, director of business development, Asia Pacific Lubricants Business, Mobil Oil Australia.
“While Mobil commercial customers across Australia have access to more personalised and local service through our existing distributors in their respective territories, this new chapter reflects our endeavour to expand the availability of Mobil 1 and other lubricants to car owners and motor enthusiasts through retail and online platforms.
“We are confident that it will give them an even more convenient and easier access to the ultimate in lubricant technology.”
Bruce Morrison, managing director, MotorActive said, “We are thrilled to be on board with ExxonMobil in the Australian market. We look forward to building on our relationships with leading automotive parts and accessory retailers in the country and to create new synergies in product distribution and customer engagement for Mobil lubricants through a mix of digital advertising, social media, and product promotions.
“We pride ourselves on offering leading automotive brands to the motoring enthusiast community and we are delighted to bring Mobil 1, one of the most recognisable brand in the world, even closer to our customers.”