CFMEU starts pre-election campaign with ad blitz

The Construction Forestry Mining and Energy Union have launched a new TV advertising campaign about Australia's mining boom.

The ads — part of the CFMEU’s “Let’s Spread it Around” campaign — depict the stories of four Australians, highlighting issues of mining and construction jobs going to temporary overseas workers.

Thirty five marginal and key battleground seats are among those being targeted by the ads, with a major focus on regional Australia where the CFMEU has tens of thousands of members employed in mining, manufacturing, construction, forestry, and other affected industries.

“Now the election has been called we want to see all parties commit to better managing the mining boom and the economy for ordinary Australians,” CFMEU national secretary Michael O'Connor said.

“This campaign is about refocusing the policies of the main political parties so the big opportunities of the boom can be seized: to reduce unemployment; provide training and jobs to a new generation of Australian workers; and invest in the communities most affected.”

The new ads build on the national campaign launched late last year which aimed to put pressure on the government by highlighting issues around foreign labour, manufacturing assistance and better support for resource workers and their families.

However, with an election not far away, the CFMEU is renewing its push for governments to create policies which better service their members.

"This campaign will run right up to the election and beyond," O’Connor said.

Click here to visit the new campaign website: Let's Spread it Around

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