When Terrain Tamer started in 1969, it did so with the simple idea of supplying parts to local Bedford operators.
It was customers like tour operator Bill King however, who took tourists through rough, uncharted terrain in the Australian outback, to destinations such as Uluru, who would help to provide the groundwork for what the Terrain Tamer brand has grown to be today.
The territory that Bill would travel through naturally caused breakages and parts failure, and in the isolated and unforgiving outback, where a poor-quality part can literally be the difference between life and death, a need for something stronger and more reliable arose.
Terrain Tamer founder Frank Hutchinson was determined to find a solution for problems like Bill’s, and eventually the tours were so successful, and vehicles so reliable using Terrain Tamer parts that Bill went on to found what today is known as AAT Kings.
For five decades, Terrain Tamer has learnt from these pioneers – sometimes the hard way, that while every vehicle has its strengths; they also have weaknesses that can stop them in their tracks without a care for location.
As the 4WD community has grown over the years, the problems from those years ago have become the problems of mine operators, cattle station owners and recreational drivers around the world, constantly presenting new challenges to solve.
Over time, the rigorous research, development and testing that every part goes through before it can bear the Terrain Tamer stamp, has ensured that every part at least equal to original equipment, taking their responsibility for quality, and ultimately, the customer’s safety, very seriously.
Modifying and improving parts for 4WD’s has become Terrain Tamer’s strength, and many of them now can now proudly be labelled as being stronger than original equipment, providing practical solutions to the common problems that customers report.
A visit to one of their mining customers, for example, saw conditions that were so trying, that if they didn’t change brake pads every five days, they’d have to change both the pads and the rotors every week. Since original equipment componentry isn’t built for this kind of environment, Terrain Tamer’s Heavy-Duty Brake Pads and High-Performance Disc Rotor range was born out of a need for improved parts that could survive what the mines put them through.
Today, Terrain Tamer boasts a product range of over 40,000 unique part numbers, essentially formed by parts that will keep a vehicle running – through the gearbox, transfer case, CV joints, filters, suspension, bearing kits, brake, clutch and thousands of other parts that make up any vehicle.
What began all those years ago, has continued through LandCruisers and Patrols to the spreading market of 4WD utes such as the Ranger and Hilux, that are themselves on their own pioneering journey.
Today, the business remains independent and family owned, and while Terrain Tamers roots are grounded in how to strengthen a vehicle to ensure safe passage through our dangerous yet beautiful landscape, they have carved out a unique international niche among the industries major corporations, exporting parts for mining industries, agriculture, emergency services, and recreational drivers in over 80 countries worldwide.
On the surface, the Terrain Tamer story is one of a spare parts business that has grown to see international success. But at its heart, it is one of a company who have not only survived but thrived for half a century, thanks to a consistent, ongoing culture of listening, problem solving and hard work that has driven decades of innovation.
Terrain Tamer most recently expanded into South Africa in May 2020, marking the 16th branch for the company, and taking their 50 years of lessons, knowledge, supply relationships and tooling into new territory.
For more information about Terrain Tamer’s brand and product range, visit terraintamer.com