Bridgestone Earthmover Tyres (BSEM) and Bridgestone Engineered Products of Asia, Australian branch, (BSEA AU), are to integrate into a new, single company called Bridgestone Mining Solutions Australia (BMSA).
The change will take place from New Year’s Day, 2018, in an attempt to streamline and improve customer service.
Integrated industrial rubber products from BSEA AU, such as conveyor belts, hydraulic hoses, tracks and marine fenders, will now complement BSEM’s focus on tyres and wheels.
BMSA will continue to offer repair, refurbishment, tyre supply, and on-site services as a single entity after the merger. Steve Niho, chief executive officer of BSEM, said the merger would prove a “win-win” for Bridgestone and its customers.
“Over the years, BSEM and BSEA AU have consistently collaborated to provide a comprehensive offering to their customers,” said Niho.
“The new business structure will enable greater focus on specific functions of the business to enhance value creation for our customers, making us their indispensable partner.”